PRESTIGE. PEDIGREE. POWER.
THE GLOBAL LUXURY DIFFERENCE.

The Coldwell Banker Global Luxury℠ program redefines the world of luxury real estate marketing. The prestige of the Coldwell Banker® name, combined with state-of-the-art technology, bespoke marketing strategies and one of real estate’s most robust global networks encompassing 88,000 independent sales associates in approximately 3,000 offices in 49 countries and territories, culminates in extraordinary representation that crosses oceans, continents and language barriers. Our Luxury Property Specialists — including Sherwood Strickland Group — have a track record of representing some of the most significant properties of all time.

YOUR LUXURY IS OUR LEGACY.

When the prestige of the Coldwell Banker® name aligns with the expertise of some of today’s leading luxury real estate marketing masters and the reach of an international network in 49 countries and territories, the extraordinary is possible.

BRAND POWER
GLOBAL CONNECTIONS
A LUXURY LEADER
MARKETING MASTERS

This is the Coldwell Banker Global Luxury program at its essence.

BRAND POWER

A NAME THAT COMMANDS INSTANT RESPECT AND TRUST THE WORLD OVER

A CENTURY OF “FIRSTS”

The Coldwell Banker® brand has always lived on the cutting edge of luxury, cemented by more than a century of innovation. This pioneering spirit can be traced from San Francisco’s Financial District in 1906, to Manhattan’s prestigious Madison Avenue in 1933 as luxury real estate marketing was revolutionized by capturing fine estate homes on film, to our worldwide presence today as a trailblazer in video, mobile, social media and smart home technology.

GLOBAL CONNECTIONS

CROSSING OCEANS, CONTINENTS AND LANGUAGE BARRIERS

POWER IN NUMBERS

The Coldwell Banker® brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages.

A LEADER IN LUXURY

EXCEEDING EXPECTATIONS AND CREATING EXCEPTIONAL EXPERIENCES

SUCCESS BY THE NUMBERS

The Property Specialists, like Sherwood Strickland Group, aligned with the Coldwell Banker Global Luxury program are masters at their profession, ranking among the best in the world by exceeding expectations and creating exceptional experiences for their discerning clients every day. Sherwood Strickland Group and other Coldwell Banker affiliated sales agents represented:

MARKETING MASTERS

SETTING A NEW STANDARD BY WHICH MANY OF THE WORLD’S FINEST ESTATES ARE BOUGHT AND SOLD

360 DEGREE MARKETING APPROACH

The Coldwell Banker Global Luxury program offers and impressive global stage from which to showcase your home. Coldwell Banker Property Specialists, like us here at Sherwood Strickland Group, are truly borderless and come armed with a compete suite of tools designed to share the beauty of your home with an affluent audience at all times, no matter where they happen to be in the world.

EXPANSIVE ONLINE SYNDICATION

Finding a discerning buyer for a one-of-a-kind property takes ingenuity – and an expert command of today’s online arena. The Coldwell Banker Luxury program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through our program will enjoy immediate syndication through a comprehensive network of prominent websites.

COLDWELLBANKERLUXURY.COM

The Coldwell Banker Global Luxury website connects an affluent audience to some of the world’s finest homes. From golf course properties to wine country estates, the website’s cutting-edge lifestyle search allows potential buyers to select properties according to their passions. Multiple language translations and currency conversion tools also allow international buyers the ability to tailor their user experience. A built-in referral network for Sherwood Strickland Groups’ exclusive use links us to other high-end real estate professionals locally and around the world.

MOBILE MARKETING

The Coldwell Banker® brand has long regarded mobile marketing as the future of luxury. Expertise in the mobile space has led to creation of a unique suite of products designed to give Sherwood Strickland Group the ability to respond immediately to online leads and maintain relationships with affluent clients who are on the go.

COLDWELL BANKER GLOBAL LUXURY BLOG

The Coldwell Banker Global Luxury blog offers an international look into luxury and style through the eyes of some today’s leading voices, visionaries, and style-setters. 40 thousand affluent monthly subscribers, 300+ thousand annual page views and 1+ million monthly social media reach.

SOCIAL MEDIA

The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by the team responsible for making the Coldwell Banker® brand one of the most influential real estate brands on social media*, the social networks under the Coldwell Banker Global Luxury banner are among the most widely used sites today, delivering a unique perspective on fine living and fine homes all over the world.

*Klout, Dec. 31, 2016    **How the Affluent Luxry Consumer Uses the Internet and Social Media: An In-Depth Profile, Unity Marketing. Numbers reflect 2016 totals.

STRATEGIC MEDIA PARTNERSHIPS

Having a world-renowned name means being able to cultivate elite strategic alliances with some of the most influential media publications. These rich business relationships give you a distinct advantage in the competitive global marketplace and help ensure your property’s exposure to affluent readers around the world.

HOMES & ESTATES

There is something special about capturing the essence of a property in print. The intricate details, the design, the art, the craftsmanship, the light of a home – all of it lives in a state of permanence through the classic storytelling and beautiful photography in Homes & Estates, the proprietary publication of the Coldwell Banker Luxury program.

Distributed four times a year and paired with two leading publications, Unique Homes and The Wall Street Journal, Homes & Estates offers stories of lifestyle inspiration in a range of luxury pursuits, including real estate, architecture, design, art, fashion, culture and travel.

HOMES & ESTATES READERSHIP

The Coldwell Banker® brand has long regarded mobile marketing as the future of luxury. Expertise in the mobile space has led to creation of a unique suite of products designed to give Sherwood Strickland Group the ability to respond immediately to online leads and maintain relationships with affluent clients who are on the go.

GLOBAL PRINT EDITION:

150,000+ per issue

UNIQUE HOMES:

100,000+ per issue

THE WALL STREET JOURNAL SUPPLEMENTAL EDITION:

200,000+ per issue

DIGITAL:

50,000+ per issue

STRATEGIC MEDIA PARTNERS

From Haute Living to Conde Nast Traveler, the Coldwell Banker Global Luxury program encompasses a distinguished portfolio of media partners to ensure your property’s exposure to affluent readers the world over.

LUXURY REAL ESTATE:

UNIQUE HOMES
OCEAN HOME

INTERNATIONAL:

NICHE MEDIA

FINANCIAL & NEWS:

THE WALL STREET JOURNAL
NEW YORK TIMES
INTERNATIONAL NEW YORK TIMES
FINANCIAL TIMES
FORBES
CHIEF EXECUTIVE OFFICER

LUXURY LIFESTYLE & GENERAL INTEREST:

HOME & STYLE
ELITE TRAVELER
HAUTE LIVING
CAVIAR AFFAIR
DUPONT REGISTRY
TOWN & COUNTRY

CONDE NAST LUXURY GROUP:

ARCHITECTURAL DIGEST
CONDE NAST TRAVELER
THE NEW YORKER
VANITY FAIR

CITY LIFESTYLE & SPECIFIC INTEREST:

COUNTRY LIFE
LONDON DAILY TELEGRAPH
MILLIONAIRE ASIA
INTERNATIONAL ROBB REPORT
LUXURY PROPERTIES
UNIQUE HOMES CHINA

MEDIA RELATIONS

Guided by the belief that each home has a story to tell, the Coldwell Banker Global Luxury program offer elite clients the opportunity to share their homes’ unique narratives through the media.

As part of a bespoke marketing plan, Property Specialists may work closely with regional marketing teams to leverage strategic media relationships in order to showcase your home to the widest possible affluent audience. Harnessing the global influence of these key media players has historically generated exposure for our most notable listings in top-tier outlets such as The New York Times, The Wall Street Journal, Forbes and CNBC.

TARGETED MARKETING

The Coldwell Banker Global Luxury program enables us to identify and target the right affluent clientele for your exceptional home. Our partnership with WealthEngine gives us access to the largest database of high net worth individuals in existence, elevating direct marketing for some of the most exclusive properties to a new level.

By curating the data based on lifestyle, interests and financial resources, Sherwood Strickland Group is able to target the precise audience of affluent buyers most likely to purchase your home.

SHERWOOD STRICKLAND GROUP
IS YOUR GLOBAL LUXURY PARTNER.

The Coldwell Banker Global Luxury℠ program redefines the world of luxury real estate marketing. Contact Sherwood Strickland Group today to harness the power of a true global force, with power to showcase your exceptional property and reach affluent buyers around the world and in dozens of languages.

YOUR LUXURY IS OUR LEGACY.

Call us at (910) 367-9131 or fill out the form below for your complimentary home valuation and initial consultation.

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