PRESTIGE. PEDIGREE. POWER.
THE GLOBAL LUXURY DIFFERENCE.
The Coldwell Banker Global Luxury℠ program redefines the world of luxury real estate marketing. The prestige of the Coldwell Banker® name, combined with state-of-the-art technology, bespoke marketing strategies and one of real estate’s most robust global networks encompassing 88,000 independent sales associates in approximately 3,000 offices in 49 countries and territories, culminates in extraordinary representation that crosses oceans, continents and language barriers. Our Luxury Property Specialists — including Sherwood Strickland Group — have a track record of representing some of the most significant properties of all time.
YOUR LUXURY IS OUR LEGACY.
When the prestige of the Coldwell Banker® name aligns with the expertise of some of today’s leading luxury real estate marketing masters and the reach of an international network in 49 countries and territories, the extraordinary is possible.
BRAND POWER
GLOBAL CONNECTIONS
A LUXURY LEADER
MARKETING MASTERS
This is the Coldwell Banker Global Luxury program at its essence.
BRAND POWER
A NAME THAT COMMANDS INSTANT RESPECT AND TRUST THE WORLD OVER
A CENTURY OF “FIRSTS”
The Coldwell Banker® brand has always lived on the cutting edge of luxury, cemented by more than a century of innovation. This pioneering spirit can be traced from San Francisco’s Financial District in 1906, to Manhattan’s prestigious Madison Avenue in 1933 as luxury real estate marketing was revolutionized by capturing fine estate homes on film, to our worldwide presence today as a trailblazer in video, mobile, social media and smart home technology.
GLOBAL CONNECTIONS
CROSSING OCEANS, CONTINENTS AND LANGUAGE BARRIERS
POWER IN NUMBERS
The Coldwell Banker® brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages.
A LEADER IN LUXURY
EXCEEDING EXPECTATIONS AND CREATING EXCEPTIONAL EXPERIENCES
SUCCESS BY THE NUMBERS
The Property Specialists, like Sherwood Strickland Group, aligned with the Coldwell Banker Global Luxury program are masters at their profession, ranking among the best in the world by exceeding expectations and creating exceptional experiences for their discerning clients every day. Sherwood Strickland Group and other Coldwell Banker affiliated sales agents represented:
MARKETING MASTERS
SETTING A NEW STANDARD BY WHICH MANY OF THE WORLD’S FINEST ESTATES ARE BOUGHT AND SOLD
360 DEGREE MARKETING APPROACH
The Coldwell Banker Global Luxury program offers and impressive global stage from which to showcase your home. Coldwell Banker Property Specialists, like us here at Sherwood Strickland Group, are truly borderless and come armed with a compete suite of tools designed to share the beauty of your home with an affluent audience at all times, no matter where they happen to be in the world.
EXPANSIVE ONLINE SYNDICATION
Finding a discerning buyer for a one-of-a-kind property takes ingenuity – and an expert command of today’s online arena. The Coldwell Banker Luxury program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through our program will enjoy immediate syndication through a comprehensive network of prominent websites.
COLDWELLBANKERLUXURY.COM
The Coldwell Banker Global Luxury website connects an affluent audience to some of the world’s finest homes. From golf course properties to wine country estates, the website’s cutting-edge lifestyle search allows potential buyers to select properties according to their passions. Multiple language translations and currency conversion tools also allow international buyers the ability to tailor their user experience. A built-in referral network for Sherwood Strickland Groups’ exclusive use links us to other high-end real estate professionals locally and around the world.
MOBILE MARKETING
The Coldwell Banker® brand has long regarded mobile marketing as the future of luxury. Expertise in the mobile space has led to creation of a unique suite of products designed to give Sherwood Strickland Group the ability to respond immediately to online leads and maintain relationships with affluent clients who are on the go.
COLDWELL BANKER GLOBAL LUXURY BLOG
The Coldwell Banker Global Luxury blog offers an international look into luxury and style through the eyes of some today’s leading voices, visionaries, and style-setters. 40 thousand affluent monthly subscribers, 300+ thousand annual page views and 1+ million monthly social media reach.
SOCIAL MEDIA
The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by the team responsible for making the Coldwell Banker® brand one of the most influential real estate brands on social media*, the social networks under the Coldwell Banker Global Luxury banner are among the most widely used sites today, delivering a unique perspective on fine living and fine homes all over the world.
*Klout, Dec. 31, 2016 **How the Affluent Luxry Consumer Uses the Internet and Social Media: An In-Depth Profile, Unity Marketing. Numbers reflect 2016 totals.
STRATEGIC MEDIA PARTNERSHIPS
Having a world-renowned name means being able to cultivate elite strategic alliances with some of the most influential media publications. These rich business relationships give you a distinct advantage in the competitive global marketplace and help ensure your property’s exposure to affluent readers around the world.
HOMES & ESTATES
There is something special about capturing the essence of a property in print. The intricate details, the design, the art, the craftsmanship, the light of a home – all of it lives in a state of permanence through the classic storytelling and beautiful photography in Homes & Estates, the proprietary publication of the Coldwell Banker Luxury program.
Distributed four times a year and paired with two leading publications, Unique Homes and The Wall Street Journal, Homes & Estates offers stories of lifestyle inspiration in a range of luxury pursuits, including real estate, architecture, design, art, fashion, culture and travel.
HOMES & ESTATES READERSHIP
The Coldwell Banker® brand has long regarded mobile marketing as the future of luxury. Expertise in the mobile space has led to creation of a unique suite of products designed to give Sherwood Strickland Group the ability to respond immediately to online leads and maintain relationships with affluent clients who are on the go.
GLOBAL PRINT EDITION:
150,000+ per issue
UNIQUE HOMES:
100,000+ per issue
THE WALL STREET JOURNAL SUPPLEMENTAL EDITION:
200,000+ per issue
DIGITAL:
50,000+ per issue
STRATEGIC MEDIA PARTNERS
From Haute Living to Conde Nast Traveler, the Coldwell Banker Global Luxury program encompasses a distinguished portfolio of media partners to ensure your property’s exposure to affluent readers the world over.
LUXURY REAL ESTATE:
UNIQUE HOMES
OCEAN HOME
INTERNATIONAL:
NICHE MEDIA
FINANCIAL & NEWS:
THE WALL STREET JOURNAL
NEW YORK TIMES
INTERNATIONAL NEW YORK TIMES
FINANCIAL TIMES
FORBES
CHIEF EXECUTIVE OFFICER
LUXURY LIFESTYLE & GENERAL INTEREST:
HOME & STYLE
ELITE TRAVELER
HAUTE LIVING
CAVIAR AFFAIR
DUPONT REGISTRY
TOWN & COUNTRY
CONDE NAST LUXURY GROUP:
ARCHITECTURAL DIGEST
CONDE NAST TRAVELER
THE NEW YORKER
VANITY FAIR
CITY LIFESTYLE & SPECIFIC INTEREST:
COUNTRY LIFE
LONDON DAILY TELEGRAPH
MILLIONAIRE ASIA
INTERNATIONAL ROBB REPORT
LUXURY PROPERTIES
UNIQUE HOMES CHINA
MEDIA RELATIONS
Guided by the belief that each home has a story to tell, the Coldwell Banker Global Luxury program offer elite clients the opportunity to share their homes’ unique narratives through the media.
As part of a bespoke marketing plan, Property Specialists may work closely with regional marketing teams to leverage strategic media relationships in order to showcase your home to the widest possible affluent audience. Harnessing the global influence of these key media players has historically generated exposure for our most notable listings in top-tier outlets such as The New York Times, The Wall Street Journal, Forbes and CNBC.
TARGETED MARKETING
The Coldwell Banker Global Luxury program enables us to identify and target the right affluent clientele for your exceptional home. Our partnership with WealthEngine gives us access to the largest database of high net worth individuals in existence, elevating direct marketing for some of the most exclusive properties to a new level.
By curating the data based on lifestyle, interests and financial resources, Sherwood Strickland Group is able to target the precise audience of affluent buyers most likely to purchase your home.
SHERWOOD STRICKLAND GROUP
IS YOUR GLOBAL LUXURY PARTNER.
The Coldwell Banker Global Luxury℠ program redefines the world of luxury real estate marketing. Contact Sherwood Strickland Group today to harness the power of a true global force, with power to showcase your exceptional property and reach affluent buyers around the world and in dozens of languages.
YOUR LUXURY IS OUR LEGACY.
Call us at (910) 367-9131 or fill out the form below for your complimentary home valuation and initial consultation.